Plan It

Plan It

Helping young people with health and social care needs plan the life they want

Helping young people with health and social care needs plan the life they want

Plan-it's bespoke service helps young people navigate the transition between youth and adult social care. This is a notoriously stressful time for everyone involved, and the overwhelming bureaucracy and lack of guidance often results in it being referred to as the 'black hole'. By expertly guiding people through the process, Plan-it are able to help young people take control of their own care and build the life they want.

Our branding helped telegraph this authority and expertise while still appearing approachable and reassuring, while the use of an abstracted illustrative mascot adds much needed character and warmth to a sensitive and stressful subject.