Pomegranate Health
Reimagining healthcare for the modern age
Private medical insurance has long dominated the narrative around premium healthcare, but it’s increasingly seen as expensive, reactive and out of step with people’s real health needs.
Pomegranate Health came to us with a bold proposition: build a brand and digital experience for a subscription-based, predictive healthcare service that puts personalised wellbeing at its core.
Pomegranate
A visual language that feels warm, familiar and human
We steered away from the cold, overly clinical look so common in health tech. Instead, the look and feel draws on retro-inspired colour and form to feel approachable and disarming.
The UI embraces playful, gamified cues that make the experience feel less severe and more engaging, inviting users in rather than turning them off.
