Tonic University

Helping gamers become game makers

Grassroots entry into the games industry can be tough, and the roles are often confusing for anyone who's looked at the wider design industry. This has created a barrier to entry for young professionals. University degrees on the subject are costly, and don't guarantee a vocational outcome.

We worked with Mediatonic (famous for titles such as Fall Guys, Murder by Numbers and Amateur Surgeon) to help create a visual identity for their new platform Tonic University – an online, educational initiative created to deliver training and educational content related to careers in the games industry, presented by real working professionals.